PCA SKIN® Continues Explosive Growth in 2017
Globally recognized research and management consulting firm release 1H data on professional skin market
SCOTTSDALE, Ariz., Sept. 5, 2017 /PRNewswire/ — PCA SKIN®, the leader in chemical peel and daily care product development, is recognized by global market research and management consulting firm, Kline, as the #2 fastest growing professional skincare brand in 2017. Kline Company lists PCA SKIN as having 40% revenue growth as the result of professional and daily care innovation, increased focus on professional partnerships, and a continued dedication to digital media efforts.
“PCA SKIN is driven by one simple purpose: to improve people’s lives. At PCA SKIN, we are setting a new bar in professional skincare by offering highly efficacious formulas in both the treatment room and daily care products. I would like to thank all of our clinical and professional partners, as this achievement could not be possible without them.” – Michael Larrain, Chief Executive Officer, PCA SKIN
PCA SKIN® attributes this explosive brand growth to three key factors:
- PRODUCT INNOVATION: As a brand pillar since its inception, research and development is a cornerstone for PCA SKIN, and these efforts have led to explosive growth for the brand. With the recent introductions of cutting edge professional treatments such as the 6% Pure Retinol Peel and Advanced Treatment Booster, PCA SKIN sets itself apart as a leader in Chemical Peels, growing 74% versus the prior year, and helping propel the peel market up 25%.At home daily care products are the significant driver of PCA SKIN’s growth. Recent launches have set records within the company, most notably Hyaluronic Acid Boosting Serum, which became one of the brand’s top selling products.In a landmark expansion that not only makes retinol more shopable, but also usable by every patient, PCA SKIN continues the momentum of R-OH Retinol Solutions, the brand’s condition-specific retinol franchise with formulas for aging, acne, discoloration, hyperpigmentation and sensitive skin. All R-OH Retinol Solutions formulas feature the advanced OmniSome delivery technology that time-releases skin-improving ingredients deeper into the skin over 10 hours for less irritation and better results.
- ACCELERATION IN THE PROFESSIONAL MARKET: PCA SKIN continues to strengthen their place in the professional skincare industry. In the last year, PCA SKIN tripled the number of sales representatives and markets covered. This initiative has created significantly more physicians, nurses and licensed aestheticians as advocates for the brand than ever before.As one of the company’s pillars of support for the professional channel, PCA SKIN continues their focus on education. PCA SKIN Academy provides skincare professionals with an opportunity to continue their education and provide clients with the best possible results. Incorporating combination therapies, layering of professional treatments and techniques for advancing clients onto more aggressive treatment options, PCA SKIN Academy’s new advanced-level courses provide professionals with the confidence and creativity to treat even the most challenging skin concerns. In the first half of 2017 alone, PCA SKIN certified 4,500 clinicians through national seminars, regional classes and online learning.In a noteworthy partnership with Massage Envy, PCA SKIN expanded their national reach by introducing a unique selection of chemical peels and daily care products into Massage Envy Spas across the country, training and certifying an additional 3,000 aestheticians along the way. Through this partnership, PCA SKIN continues their devotion to aestheticians on a national scale, empowering the Massage Envy Spa aesthetician in the treatment room and reaching 1.7 million new consumers.
- GROWTH THROUGH DIGITAL MEDIA CHANNELS: PCA SKIN recognizes the importance of digital media in growth of the business. xChanneling the dedication of the brand’s network of PCA Certified Professionals, PCA SKIN launched #PCAProsKnow on Instagram and Twitter. The use of the hashtag not only allows PCA SKIN Certified Professionals to share skincare tips and tricks, but also connects them with potential new clients via social media. #PCAProsKnow grew 162% year to date resulting in an overall increase in both professional and consumer engagement with the brand.